IR is built long-term. It is about creating credibility behind the management’s vision and creating awareness of the company’s brand as an investment. Good products and services are of course important, but so much more come into play that needs to be dealt with. New rules and codes where no mistakes are accepted and so many new possibilities that must be considered.
PR today means that information about products, services, people, investment opportunities and more reaches customers, investors, suppliers and staff via a large variety of channels. Both via traditional and social media.
Behind the PR work there is often a thorough research to find ways to build your reputation in the right places for the right people.
Coordinated communication in different channels give a much better result than individual activities. We help you choose an effective and powerful combination of news, marketing communications and information in your own channels for best “bang for the buck”.